With YouTube, Vimeo, GoPro, and hundreds of channels in HD, the choices of what to watch and how are greater than ever. The traditional travel programming isn’t dead, but how we see it has radically changed.
And what we expect to see as viewers continually challenges media brands to rethink how they distribute their programs, how viewers discover them, and the devices they watch them on.
To better understand what we see and why we're seeing it, we talk with two leaders in travel programming. Ross Babbit, SVP Programming at Travel Channel, and Betsy Sanner Ayala, VP of Programming and Production at PlanesTrains+Automobiles.